What is Intangible AI?
Intangible AI is a browser-based spatial intelligence platform designed for creative industries like film, advertising, and events. Co-founded by veterans from Apple and Pixar, the platform aims to address the limitations of text-based prompts by enabling users to create and control 3D scenes through an intuitive, no-code interface. By combining AI with traditional 3D tools, Intangible offers speed and creative control for visualizing ideas.
Key Features:
Intangible is ideal for creative teams who need to visualize 3D concepts quickly without requiring deep technical knowledge.
- Create 3D scenes: Users can build 3D worlds in seconds by either entering simple text prompts or dragging and dropping objects from a library of over 6,000 assets.
- Produce images and videos: The platform allows for the rapid generation of still images and high-quality videos from created scenes with just one click.
- Refine visuals: It includes professional controls for shot framing, camera paths, lighting, and style filters, giving users cinematic control over their output.
- Collaborate: As a browser-based tool, it allows for easy collaboration among creative teams, streamlining the visualization process.
Pros and Cons of Intangible AI
Pros
- Intuitive and fast: The no-code, browser-based interface makes it exceptionally easy and fast to explore early-stage creative concepts.
- Spatial intelligence: By grounding generative AI in a 3D environment, Intangible offers more precise and consistent results than text-to-video tools.
- Director-level control: The platform provides advanced camera, lighting, and styling tools that are familiar to industry professionals.
- Built for creatives: The platform was designed by industry veterans to streamline workflows specifically for professionals in advertising, film, and events.
Cons
- Early stage glitches: As with many AI generation tools, some early beta users have noted glitches and imperfections in the final output.
- Credit-based system: While effective, the credit-based system for generation may feel restrictive to some users compared to unlimited plans from other platforms.
- Generative limitations: Despite its spatial intelligence, the platform is still subject to the inherent limitations of generative AI, where results may occasionally be incoherent.
- Subscription after beta: The free open beta concluded in July 2025, and continued use now requires a paid subscription, which may deter some users.
Pricing
Intangible offers a subscription model, with costs tied to the number of credits provided for image and video generation.
- Free Plan: Includes limited credits and access to a restricted set of features.
- Individual Tier: Starts at $15 per month and includes 250 credits, 5 projects, and 10 scenes.
- Pro Tier: Starts at $50 per month and offers 1,000 credits, unlimited projects, and 50 scenes.
- Enterprise: See Pricing, includes Credit pooling, Unlimited projects, Custom scenes, Unlimited shots, Custom configuration and development
- Pay-as-you-go: Additional credits for video and image generation can be purchased as needed.
How Customers Rated It?
| Feature | Rating (out of 5) | Notes |
|---|---|---|
| User Interface | ★★★★★ | No-code, intuitive, and browser-based, making it highly accessible. |
| Control | ★★★★☆ | The spatial intelligence model provides robust camera and scene control, offering more precision than text-only generators. |
| Performance | ★★★☆☆ | Rapid generation of images and video is a strength, but some early-stage bugs and inconsistencies have been reported. |
| Collaboration | ★★★★☆ | The browser-based nature is excellent for teamwork and sharing ideas within a creative team. |
| Output Quality | ★★★★☆ | Capable of generating impressive, high-quality visuals, though perfection is not guaranteed with current generative technology. |
Intangible AI alternatives
| Feature | Intangible AI | Scapic | ClipDrop | ARway | Pixotope |
|---|---|---|---|---|---|
| Core Function | Browser-based spatial intelligence for 3D visual generation. | Web-based platform for interactive web content without coding. | AI-based photo capture and storage tool. | No-code spatial mapping platform with AI and AR. | Virtual production and mixed reality for film. |
| Industry Focus | Film, advertising, and creative teams. | Web developers and interactive content creators. | Photography, graphic design, and creatives. | AR experiences and spatial mapping. | Film and broadcasting. |
| 3D Generation | Utilizes spatial intelligence for scene creation via prompts and drag-and-drop. | Focuses on developing 3D interactive content for the web. | Not a 3D creation tool. | Maps 3D spaces but does not generate them from scratch. | Offers mixed reality solutions for existing film elements. |
| Output | Stills and video with cinematic camera control. | Interactive web content. | Photos with AI edits. | Augmented reality experiences. | Virtual reality scenes. |
| Strengths | Fast 3D scene creation, intuitive controls, excellent for pre-production. | Fast development of web-based interactive content. | Simple and quick AI-powered photo editing features. | Strong no-code platform for AR-specific applications. | Professional-grade mixed reality for high-end film production. |
Conclusion
Intangible AI stands out in the crowded generative AI market by focusing on what other text-to-visual tools lack: spatial intelligence and creative control. By providing an intuitive, browser-based, no-code 3D studio, it empowers creative professionals to bring complex visual ideas to life in minutes rather than days. While it is not without its early-stage flaws, the founding team’s experience from industry leaders like Pixar and Apple suggests a product with significant growth potential.
For creative directors, marketers, filmmakers, and event planners who are tired of incoherent AI outputs and need more control over their visuals, Intangible.ai is a game-changer. Its ability to translate verbal concepts into a controllable 3D environment makes it a powerful tool for ideation, visualization, and pre-production.
To explore the platform and see its capabilities for yourself.
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